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With so many distribution channels available, advertisers are being more cautious with their spending. They are continually looking for alternative, unique ways to drive store traffic and get in front of their desired audience. This toolbox provides new ways to stand out beyond the traditional FSI, while increasing your advertising revenue.
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Solar AdPacksThis is a great way to offer advertisers another communication channel, and increase your newspaper's advertising dollars. |
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DVD Bind-InsNot only is the DVD content valuable, but the carrier itself serves as an advertising opportunity. |
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OverwrapsWrap premiums, samples or even ads in colorful package substrates designed to generate high impact results. |
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Tip-On Inserts and FSIsAffix three-dimensional items to an ad or package for greater impact and promote recipient interaction. |
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Digest-Sized BookletsOffer advertisers the opportunity to ride along with a digest sized booklet. |
Point-of-purchase DisplaysAttract new advertisers and offer existing advertisers a way to leave a lasting impression. |
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Pull CardsGive advertisers an alternative to the standard coupon/FSI by enclosing a carrier card with a Pull Card and/or tipping a Pull Card onto an existing ad. |
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Platinum EnvelopesOffer advertisers the chance to speak one-to-one with your subscriber base by instituting a quarterly letter program. Use Platinum Envelopes to entice response. |